this rocket ship is just getting started
Launching on Amazon 101 | $0 in revenue
Account opened, Brand Registry secured, research complete. We handled listings, creatives, and everything else to ensure the launch went off smoothly.30 Day Sell Out | $75K in revenue
Launched in May, sold out by June, and pulled in $75K in revenue. Profitability came first, setting the stage for an even stronger relaunch.Relaunch & Ready to Scale | $85K in revenue
Demand outpaced supply, so we onboarded a new supplier to sustain growth. Back in stock by July, we turned lessons learned into an $85K August.Looking Ahead | $156k in revenue
With inventory steady and marketing dialed in, we were able to double sales from there breaking $150K in September with no signs of slowing down.
Our Initiatives
From the ground up, we managed every detail. Account opened, Brand Registry secured, product approvals in place, and FBA stocked. But it wasn’t just about checking boxes , it was about executive a launch that left nothing to chance. Every listing, keyword, and creative asset was optimized day one, so when inventory hit the warehouse, Free the Sheep wasn’t just ready to launch… they were ready to scale.
We built, optimized and scaled hundreds of sponsored product, brand and display ads. We're huge fans of a/b testing here which is why we also split-test various stills & videos to continually drive better performance from our brand and display ads. That combined with daily oversight, continuous optimization and a funnel strategy turned every dollar into measurable results.
killer creatives
Not only did they launch with beautiful back-end (get your head out of the gutter), but we also armed them with the knowledge and best practices to build a full suite of killer creatives. From listing images to Brand Story, Premium A+ content, and storefront, every asset was crafted to convert. During launch, we also split tested those creatives across the board to further drive boost click-through and conversion.
A successful launch takes more than listings and ads, it takes momentum from every angle. We layered on Amazon Vine to seed early reviews, tapped into Creator Connections for authentic influencer content, and deployed targeted promotions to spark those initial sales. By stacking these high-level tactics on top of strong listings and campaigns, we built a flywheel effect that kept Free the Sheep’s growth compounding.
Getting Into The Weeds
Breaking Down Ad Metrics
Profitable Scaling, Insane Growth.
We've seen some incredible results from our advertising initiatives, with ad sales out-scaling ad spend.
Actively monitored and managed campaigns, supported by 10k+ PPC changes every month.
Our Profit First Approach to Advertising.
Impression growth was managed in phases, by increasing reach in stages we were able to maintain ad efficiency without sacrificing profitability.
Small Creators, Big Results.
With active monitoring, creator optimization, and consistently tweaking the offer to appeal better to their creator avatar, this channel accelerated from zero to more than $10K in monthly sales by December.
